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Chris
Hello and welcome to the ending Body Burnout show. We are your host, Chris and Filly, co-founders of a multi winning functional medicine practice serving busy people with energy, mood and gut issues.
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Filly
Well, business, addictive doing, people pleasing and perfectionism might be the norm. It's not normal and it's a major contributor to health issues.
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Chris
Our goal with this show is to give you a holistic root root cause approach to healing your body so that you don't have to continue doctor or diet hopping or popping a gazillion supplements hoping something might stick.
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Filly
So get ready to heal your body. Get your spark back deeply, connect with yourself, and step into the life of your dreams.
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Chris
Let's dive in.
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Chris
Today guys, and welcome to the Ending Body Burn Burnout Show. We've got a good episode for you today. It's a bit of a personal one. I'll turn the time over to Phil to introduce it and give us a bit of context.
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Filly
Thank you. So, yeah, this is going to be a bit of a personal.
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Filly
Story around some things that happened last year and really over the last 18 months.
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Filly
In our business. So I'm going to talk.
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Filly
About an award.
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Filly
We won and also the launches.
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Filly
That we run for, ending body burn out method and the things.
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Filly
That I've learnt along the way, which can.
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Filly
Absolutely be applied.
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Filly
To body.
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Filly
Burn out. Energy managing energy.
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Filly
And also.
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Filly
Around the awards story, there's some stuff.
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Filly
That was.
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Filly
Hanging underneath the surface at a subconscious level.
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Filly
So it's a little bit of.
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Filly
A left wing one. But I.
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Filly
I've actually.
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Filly
Spoken to quite a few clients around these stories, so I thought, let's make an episode out of it, because there's a lot of learnings that I think you could apply in your own life and in your health and healing journey. Okay, so at the end of 2024, we won.
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Filly
The launch boss award at the.
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Filly
Empire.
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Filly
Builder.
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Filly
Conference. So Chris and I went up to Sydney and we met with our business coach, Tina Tower. We in the past, I think 18 months, we've been part of her Empire Builder, which is a membership for business owners with online businesses. And so this conference was part of a planning day for 2025. And we got lots of work done.
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Filly
Which was awesome. But also.
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Filly
Tina announced some winners and gave out some awards for some of her students inside her membership. And we won the.
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Filly
Launch force one. I was really shocked that we won.
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Filly
I didn't even prepare a.
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Filly
Speech or I couldn't.
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Filly
So I went up on the stage like a deer in headlights. I didn't have anything to say.
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Filly
And then Tina is like, tell all.
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Filly
These women to. There are about 100 business women in the room. Tell all.
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Filly
These women the tips that you can share with.
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Filly
Them to make their launches a success. And I really didn't give anything.
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Filly
I didn't really didn't talk about anything substantial.
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Filly
So in today's.
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Filly
Episode.
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Filly
I share or I want to share exactly what.
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Filly
I would have liked to have shared if I could go back.
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Filly
In time and be on the stage again.
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Filly
So the learnings.
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Filly
Would be around, yeah. And my learnings around launch and what I've learnt about myself, and.
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Filly
Also.
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Filly
Really specifically how I've managed my time and energy during the busiest periods of launch week. And we'll kind of get to that a little bit later. Okay. So, so Chris and I went to the annual planning day, Empire Builder. By the way, our business coach, Tina Tawa, only opens doors two times a year to her empire builder.
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Filly
And I think at the time that this goes.
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Filly
Live, she will be in.
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Filly
Launch week. Or maybe it might be the next week after. So if you are listening and you do have a business, especially if it's an online business and there's a course component to your business, check out Tina Turner. I'm going to pop her in the show notes, a link to her membership.
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Filly
It's amazing. We have.
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Filly
Loved being part.
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Filly
Of her empire.
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Filly
Builder so far. It's not only supported us in running and growing a profitable business.
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Filly
But the.
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Filly
Community is also so.
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Filly
Beautiful.
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Filly
And supportive and there's a lot of like minded people inside the membership that are just raising each other up. So you can check that out in the show notes. If you're curious around how we run our business and all the steps that, are happening in the background.
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Filly
So the award so part of.
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Filly
The planning day, Tina Tower gave out some awards, and one of the awards that I put myself forward for was the launch boss, because this is something we have been dialling in over the past 18 months. If you've been out well in our.
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Filly
World for the last year or two.
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Filly
We get pretty.
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Filly
Loud during launch week, so we only opened doors.
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Filly
Three times a year to the ending, but we've been out method. We do open again in May. So if you're interested in diving in, jump on the waitlist for that one.
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Filly
But it does require.
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Filly
A lot of strategy. It requires a lot of time and a lot of energy. And so that's something we, from a business perspective, behind the scenes, have been working on. Back in 2021 was our.
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Filly
First, might have even been our.
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Filly
Second kind of structured program that.
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Filly
We put out, but it was.
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Filly
The first time we did a limited launch. It's like doors are only open for a week. Join now. And it was a flop. Back then, it was called pal. A parent.
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Filly
Even the name was confusing for people there. Like a you like.
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Filly
Functional medicine practitioner. You business coaches. I'm kind of.
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Filly
Confused.
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Chris
It was more like a parenting coach. Like just we we we were learning how to, like, use words that that resonated with you guys. And, you know, we knew what we were doing, but, like, what? How do we call it something? You know, it's like.
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Filly
Yeah, it was the message. The message was wrong. Even though the way that we helped our clients behind the scenes. Yeah, was essentially what we do inside the body burn out method that we've, you know, find this, that over the years. So anyway, we had one sign off and then she decided to break a contract at it.
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Filly
Now, a couple of weeks later. And I was really traumatised.
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Filly
I'm like, we put so much time.
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Filly
And effort into.
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Filly
That.
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Chris
And you set yourself up big time. Hey, like, you had an expectation. It didn't didn't hit me as hard as it hit you at that time. Like the the emotion of it.
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Filly
It it well it was.
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Filly
Yeah, it was also because during that time was around the same time that I'm like, oh, I've got some deep head metaphysical work to be done on myself. So this is during the Covid period, my third body burnout, symptoms exploded. Insomnia, anxiety,
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Filly
All the usual functional.
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Filly
Medicine tools that I used earlier to address two other body burnout episodes wasn't working. And so that's why it hit me more than you like I do actually call it trauma because, it was there was so much emotional charge around that time that I had to work on later to release.
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Filly
Yeah.
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Filly
So anyway, so now, yeah, we're doing the launches again, and they're great, and I love it. And there's still a lot.
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Filly
Of work, but it's the learnings that have happened across the course of time.
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Filly
Post that first fail wasn't actually failure. It was feedback. So when we won.
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Filly
As I said before, Tina Towns, like, come up onto the stage and I tell you.
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Filly
The truth, I didn't even prepare a speech because one I didn't think I'd win or we would win. There were a lot of other amazing women finalists, who had had really successful launches.
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Filly
And also I didn't actually even know there was like that.
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Filly
We were supposed to do stages, so I awkwardly, ran up.
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Filly
Got my award, got an awkward photo.
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Filly
With Tina, and it was so funny when she gave all the photos from the professional photographer. Everyone who won awards had this like beautiful, happy smile. And I had this, like, weird, kind of like my mouth open, gobsmacked.
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Filly
Almost like I'm really, oh, I'm feeling really awkward here.
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Filly
And that is the one that she used in the in her social media stories around the awards and like, awesome.
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Chris
It was epic.
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Filly
It was epic.
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Filly
So for days after that, I felt quite unsettled.
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Filly
And I was trying to name the emotion that I was feeling.
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Filly
It wasn't like it wasn't embarrassment.
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Filly
It wasn't embarrassment in that I felt embarrassed because I thought other people were judging me or and then therefore I was feeling shame, that I didn't have a speech prepared and that I wasted the opportunity to share tips around what we've done as a business.
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Filly
That I couldn't.
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Filly
Quite pinpoint what I was feeling. So I ended up having a coaching session around this with one of my coaches. And as we were unpacking it.
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Filly
All of a sudden I just felt really sad.
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Filly
And I knew that this was the route emotion, because when I get to.
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Filly
A route, I will have a cry. It's like, whoo!
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Filly
There's something heavy here. There's something real here. And this is similar to. So if there's clients listening to this episode, you know that, you know, in our space when we're doing this deeper root cause coaching and what's actually causing this.
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Filly
Whether it's a physical.
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Filly
Symptom, an emotional symptom, a behavioural pattern. When you get to the root, you feel it like all of a sudden it's safe to know and then you feel it. So for me, I felt really sad. And for some context, again, if you listen to this podcast for a while, I have talked in the past about my old deepest root root cause belief was all around being awakening capable, and it was actually created, in a moment when I was standing on the stage paralysed, and I couldn't speak.
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Filly
I literally forgot everything that I, that I had memorised in terms of what I wanted to say on the stage. And I was only like 6 or 7. So and there were many similar events around this timeline as well as a kid being on stage or being put on the spot, like in a classroom, situation and feeling that fight flight paralysis type feeling in my body, the phrase state and not being able to say anything.
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Filly
So this even happened in university. I don't know if I've ever shared this, but it was I think I was year three university, so I'm kind of like becoming an adult now.
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Filly
And I remember I wrote a poem.
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Filly
So it was in a creative writing, tutorial.
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Filly
And I wrote this poem that I thought was amazing.
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Filly
I put a lot of effort into it. It was a beautiful poem.
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Filly
But I got a lot of.
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Filly
Feedback from my classmates and my teacher that it was very politically incorrect. And so they're kind of like, they're like, wow, this is an awesome poem in terms of the words that you've written and the strategy and the creativity, but it's politically incorrect. And I felt like I had done something bad.
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Filly
I felt like I was naughty.
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Filly
And then my teacher asked me a question about the poem, and I feel I felt like it was about five minutes of silence. I literally couldn't open up my voice pipes to talk, to respond back to her question, and it was a very long pause of silence until finally she rescued me and she's like.
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Filly
Okay, let's move on to the next person's poem. So this has definitely been.
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Filly
A theme throughout my timeline.
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Filly
And I've done a lot of.
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Filly
Work around this pattern, and I knew that the deeper belief was clear. I'd like this deeper.
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Filly
Old.
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Filly
Weakened, incapable belief was cleared because the unsettled ness wasn't around. Embarrassment or humiliation or resentment or shame. The unsettled ness was around sadness. And so this is really important to me, because when you've cleared something deep from your unconscious mind, you don't have to go back and continue doing it again and again and again and again.
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Filly
When you actually feel.
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Filly
Into the root of what's going on, there will be a different nuance around it. Even if it's taking you back to a similar memory, there's often a different nuance. And just like another.
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Filly
Little bit of onion layer to be peeled off.
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Filly
Or maybe it's actually, demonstrating something to you in the present rather than the past, so that makes sense.
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Chris
Pause. Okay. This comes up over and over again with our clients, and, and in the public as well, when we'll have discovery calls or talk to people or have comments online or whatever. I've done the work, I've done the work, you know, Donny. Done as in completed. Finished. It's full stop. There's a there's an end and I've passed it.
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Chris
The finish line, blue ribbon is done.
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Filly
Such a good point. I was feeling.
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Filly
That the other.
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Filly
Day, actually. Like, I think it was.
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Filly
Like something we probably will have a podcast coming up around relationships and marriage, but it was something around another one.
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Filly
Another one.
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Filly
But but I actually said this in my head.
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Filly
I'm like, I have done that work. I have gone back to that memory, and I've done the work that I.
00:14:07:00 - 00:14:08:18
Filly
Need to do around that.
00:14:08:20 - 00:14:09:23
Filly
00:14:10:00 - 00:14:13:06
Filly
And then I called myself out and I'm like, oh, hang on.
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Filly
Like what? Just because I've done the work.
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Filly
Means that everything is peachy for the rest of my.
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Filly
Life.
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Filly
There's almost like this injustice of it, which then can cause someone to drop down into victim.
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Filly
It's like, well, I've done the work. So what else is there? This is unfair. I've worked so hard.
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Filly
As opposed.
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Filly
To. Well, yeah. You've done the work. You've done some.
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Filly
Work. Maybe you've done 98% of the work.
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Chris
But what do you want, a medal? Do you know what I mean? Like it's. Do you want me to? What do you want me to know? I'm not saying this to you, but I am. But I'm also saying it to myself. You want a little happy prize? You know, a little, little, you know, a little trophy from from $1 store, a little little thing.
00:15:00:22 - 00:15:22:10
Chris
And we write your name on it with with permanent marker. You, broken, you know, you've done the work. Congrats. You're flippin lations, man. Like, good. It was your responsibility to do it. Yeah. Oh, I'd say that's what a female. But, you know, like, congratulations. What you do on a high five and a medal. Like, good. It was your responsibility.
00:15:22:10 - 00:15:50:11
Chris
Always was your responsibility. You growing up now being part of an adult is not to to rest on your laurels and see that you deserve some kind of medal. It's get get back in the game. Keep, keep, keep working until you know you got to beat you. And I think I know what you're about to say is like, you know, you're gonna there's gonna come a time where you don't have to keep working on this thing.
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Chris
But the fact that you're here and you're having this conversation, you got to that swept. So what am I trying to say? Switch. Yeah. Flip that word around. It's like you're not done. You're doing.
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Filly
Yeah.
00:16:04:21 - 00:16:31:15
Filly
And okay, so there's a nuance around that. I won't go into the marriage stuff because that'll be a whole nother episode. But that but personally for me, where I am at with my relationship with self, there's like a 5% missing piece, that I'm currently working on and that's exciting and hot. And, with this experience with the awards.
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Filly
The work was done and now the nuance.
00:16:35:14 - 00:16:36:00
Filly
Around.
00:16:36:00 - 00:16:37:01
Filly
It.
00:16:37:03 - 00:16:45:13
Filly
Was different. And so I'm going to I'm going to share that, because sometimes you have actually resolved a deep belief about self.
00:16:45:13 - 00:16:46:23
Filly
Or you've clear.
00:16:46:23 - 00:17:07:01
Filly
It, any emotional charge, any trauma around a past event. And it might just be an imprint that's pressing on, not necessarily a wound like that wound is now healed, but it's giving you some more information around who you want to be now in the present and in the future. And that was the case with the awards.
00:17:07:03 - 00:17:07:18
Filly
So it.
00:17:07:18 - 00:17:24:03
Filly
Was an embarrassment that I was feeling. It was sadness. And when I really felt into the sadness, it's like, why am I sad? I realised that I had missed a beautiful opportunity to share how and why we have.
00:17:24:03 - 00:17:24:21
Filly
Had.
00:17:24:23 - 00:17:28:05
Filly
Such a great business.
00:17:28:07 - 00:17:28:18
Filly
Why we.
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Filly
Have a great business and why we've been successful in business to a.
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Filly
Room full of.
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Filly
Women.
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Filly
Who.
00:17:34:19 - 00:17:54:21
Filly
Most of them. And I had many conversations with them. Most of them are struggling with burnout and trying to succeed to the detriment of their health. That was the sadness. Like that was the unsettled ness of what I was feeling past this experience. I was sad because I didn't step up to share my wisdom.
00:17:54:23 - 00:17:55:20
Filly
To help other.
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Filly
Women, not just in their business, but even more importantly, in their health and in their soul.
00:18:01:01 - 00:18:06:12
Filly
It's like, what a wasted opportunity and sorry if I could.
00:18:06:12 - 00:18:24:21
Filly
Go back on that stage, yes, I would have, you know, and I did rant about Tina Towers strategies and you know, her business strategies. And they were definitely a big part of a successful our successful launches. But I personally believe that the biggest success, the biggest secret to our.
00:18:24:21 - 00:18:26:11
Filly
Success.
00:18:26:13 - 00:18:37:01
Filly
In our business is the inner work and the deep trust I now have with myself, and also that Chris has worked on in himself as well. And I know.
00:18:37:02 - 00:18:40:05
Filly
This because we were.
00:18:40:05 - 00:18:50:12
Filly
Locked out of a ceiling of growth, including revenue growth back in the day with business, prior to me doing the inner work, and it was almost.
00:18:50:12 - 00:18:51:16
Filly
Like we were always.
00:18:51:16 - 00:18:55:04
Filly
Putting I don't know about way, but I was putting in hours.
00:18:55:08 - 00:18:56:08
Filly
Maybe 60.
00:18:56:08 - 00:19:01:12
Filly
Or eight. I don't know if I've ever worked 80 hours a week. I don't even know what that would feel like. That's crazy.
00:19:01:14 - 00:19:03:06
Filly
But I was putting in a lot of hours.
00:19:03:06 - 00:19:06:02
Filly
I was doing all the strategy work. You know, we.
00:19:06:02 - 00:19:09:16
Filly
Were even winning awards and.
00:19:09:18 - 00:19:11:01
Filly
You know, putting out some great.
00:19:11:01 - 00:19:14:13
Filly
Stuff, but it's like there was no growth. It was almost like we were.
00:19:14:13 - 00:19:17:12
Filly
Just making enough to, to.
00:19:17:12 - 00:19:18:22
Filly
Pay the bills, to pay.
00:19:18:22 - 00:19:38:03
Filly
Ourselves a meagre wage. And that was kind of it for quite a few years. And when I started addressing these deeper beliefs about self, like literally every month, we started making an extra $10,000 without changing in any business strategy. And it continued to grow from there.
00:19:38:05 - 00:19:41:12
Filly
And so I, I'm.
00:19:41:14 - 00:19:54:16
Filly
I'm talking about this because strategy is important. But if I could go back and share our success, our secrets for launch success, it would be connect back with the self, learn to trust.
00:19:54:16 - 00:19:57:20
Filly
Yourself, learn to get.
00:19:57:20 - 00:19:59:05
Filly
Rid of these.
00:19:59:07 - 00:20:01:02
Filly
Little, little, big.
00:20:01:02 - 00:20:05:02
Filly
Limiting beliefs you created as a kid and to get rid of the baggage from the.
00:20:05:02 - 00:20:16:08
Filly
Past because that's what will be holding you back. So what I so I wished I had shared all of that, and I also would have shared.
00:20:16:10 - 00:20:19:07
Filly
That I know who I am.
00:20:19:09 - 00:20:20:00
Filly
And I know.
00:20:20:00 - 00:20:45:10
Filly
What's inside of me. And I know the incredible gift of our ending body burn out method. Like I know that is. It is an incredible, great gift to this method that we've created. It's repeatable. It's proven, it's effective. It's an embodiment of ten years of trying to get to the root cause of my own body burn out, and another five years of embodying all that we teach.
00:20:45:12 - 00:20:50:22
Filly
And like the proof is in the pudding. So I have beautiful health.
00:20:51:00 - 00:21:08:09
Filly
And I'm living my life on purpose. And this is the gift that we can give to to you, the listeners, and to anyone else who wants to end their body, burn out. So yes, strategy is important from a business perspective, but it's the embodiment.
00:21:08:11 - 00:21:09:12
Filly
Which is what I.
00:21:09:12 - 00:21:20:09
Filly
Wished I had shared. It's the secret, the secret sauce. Anything to add?
00:21:20:11 - 00:21:50:06
Chris
Yeah. Just to to. Add to the hour to to confirm that strategy is, I'd say critical strategy tactics. They're they're critical for the growth and business and all that sort of stuff. But I think a lot of people, who are burned out have only worked on the strategy, have only worked on the tactics. And I think you you'll have a long, hard look at yourself if you're feeling burned out.
00:21:50:08 - 00:22:16:19
Chris
You know what I'm saying? You've you've over prioritised overvalued the strategy and you've under prioritised self. You've lost rapport with yourself. You've stopped listening to yourself. You you've neglected to to act on the the intuition that you you have had, you always have had. It's been there and you've just turned self off. Turn the dial down. You've muted your inner voice.
00:22:16:20 - 00:22:24:09
Filly
Yeah. And I think this can be applied to all aspects of life as well. So if you just like doing strategy.
00:22:24:11 - 00:22:24:22
Filly
But.
00:22:24:22 - 00:22:41:02
Filly
You don't trust yourself, you don't know yourself. If you don't love yourself, then it's always going to lead to burnout. And that could be in business. It could be in parenting, it could be in the way that you're approaching your health protocols. Got all the strategy. I'm doing the things or maybe I know what I need to do, but I'm not doing it.
00:22:41:04 - 00:22:41:23
Filly
It's like, great.
00:22:42:02 - 00:22:44:02
Filly
But all of that.
00:22:44:02 - 00:23:07:14
Filly
Is going to lead to burnout because you're trying to run away from yourself. You're trying to fix a symptom, not actually address the deepest root cause, and discover the truth of who you are. That's where true health and wellness and success, whether it's in health or business or workplace or family, that's that's where that's where it happens. Okay.
00:23:07:14 - 00:23:38:21
Filly
So the sadness. So then I learned from all of this. Well, the sadness that I had felt was actually a good thing. The sadness wasn't pity. The sadness was knowing deep in my cells that I am amazing. And I didn't let them see it. The sadness was, I know who I am and what's inside of me. And you know, we talk about a gift, so sometimes some things can feel icky and yuck or hard.
00:23:38:23 - 00:23:45:23
Filly
But these Ikea card things are essentially gifts.
00:23:46:01 - 00:23:48:04
Filly
Gifts of, of of being.
00:23:48:04 - 00:23:59:09
Filly
Able to look deeper into what's going on at a deeper level. And I wasn't able to share my gifts to them. So the sadness was a missed opportunity.
00:23:59:11 - 00:24:00:18
Filly
00:24:00:20 - 00:24:01:06
Filly
Because I.
00:24:01:06 - 00:24:02:04
Filly
Know.
00:24:02:05 - 00:24:07:14
Filly
I know, and I knew in that instance I had more to give and to share.
00:24:07:16 - 00:24:11:13
Filly
I just kind of like froze in the moment.
00:24:11:16 - 00:24:34:14
Filly
And so that's where the sadness was. And it was like this big, full circle moment. So this adult experience last year was very different to the little girl and all the younger versions of me that felt fear and embarrassment and judgement, fear that I'd been exposed as being awakening capable. It wasn't this adult experience last year wasn't the.
00:24:34:14 - 00:24:35:11
Filly
Little girl who had.
00:24:35:11 - 00:24:42:04
Filly
Lost trust in herself and who had forgotten who she really was. This moment was actually the opposite.
00:24:42:06 - 00:24:43:03
Filly
The absolute.
00:24:43:03 - 00:24:43:17
Filly
Office at this.
00:24:43:17 - 00:24:46:20
Filly
Moment was me, a woman.
00:24:46:22 - 00:24:49:08
Filly
Who deeply knows and trusts.
00:24:49:10 - 00:24:56:12
Filly
And loves herself and just missed the opportunity to share it.
00:24:56:14 - 00:24:59:07
Filly
Okay.
00:24:59:09 - 00:25:00:23
Filly
So that's there's kind of.
00:25:00:23 - 00:25:05:13
Filly
Like two parts in this episode. So that's part one. Part two is I wanted.
00:25:05:13 - 00:25:09:18
Filly
To talk about how we actually.
00:25:09:20 - 00:25:12:16
Filly
Manage our time and energy during.
00:25:12:16 - 00:25:15:20
Filly
Launch. And this will be really applicable if,
00:25:15:21 - 00:25:16:06
Filly
If you're.
00:25:16:06 - 00:25:17:23
Filly
Someone who feels overwhelmed and.
00:25:17:23 - 00:25:19:05
Filly
Stretched and stretched and.
00:25:19:05 - 00:25:20:18
Filly
Busy.
00:25:20:20 - 00:25:21:12
Filly
Especially.
00:25:21:12 - 00:25:21:16
Filly
If.
00:25:21:16 - 00:25:28:05
Filly
There's seasons of that. So I was talking a lot about this with clients in December, in January.
00:25:28:07 - 00:25:29:07
Filly
Because a lot of.
00:25:29:07 - 00:25:31:06
Filly
There was a lot of the same story. Oh, I'm.
00:25:31:06 - 00:25:40:15
Filly
Just like really busy at the moment. There's so much school stuff and like getting ready for Christmas and getting ready for holidays and ready to retire. And I'm just like, my body is.
00:25:40:15 - 00:25:48:13
Filly
Speaking to me. It's speaking loud and clear to me, and I know that I'm being too busy, but I don't know how to, like, untangle myself out of this.
00:25:48:15 - 00:25:50:02
Filly
So I want to share.
00:25:50:04 - 00:26:02:02
Filly
Share this launch experience of a season of like busyness and what I've learned through it, and how I've learnt to manage my time and energy through it. And I hope that you can apply this.
00:26:02:02 - 00:26:03:19
Filly
To.
00:26:03:21 - 00:26:09:11
Filly
Any aspect in your life where you're feeling stretched or overwhelmed, like there's too much going on.
00:26:09:13 - 00:26:11:12
Filly
Okay, so I was getting some.
00:26:11:12 - 00:26:15:11
Filly
Comments from clients and followers in the past when we.
00:26:15:13 - 00:26:15:19
Filly
When.
00:26:15:19 - 00:26:20:16
Filly
We do launch. So launch is intense. It's a week and we've got lots of live free events.
00:26:20:16 - 00:26:23:03
Filly
And we're talking to a lot of people, as well as serving.
00:26:23:03 - 00:26:29:12
Filly
All of our current clients and being parents to two little girls. And I had some people saying, oh.
00:26:29:12 - 00:26:30:11
Filly
My gosh, you're like.
00:26:30:11 - 00:26:32:00
Filly
An energiser bunny. How the heck.
00:26:32:00 - 00:26:41:21
Filly
Can you handle all of this? Are you exhausted by the end? Are you burnt out? And to tell you the truth, if I go back to that.
00:26:41:21 - 00:26:44:13
Filly
2021 like that very first launch that we.
00:26:44:13 - 00:26:47:23
Filly
Did, I was completely.
00:26:47:23 - 00:26:55:09
Filly
Burnt out by the end of it, because I put so much expectation that it was going to be a success, and we're going to sign up a bunch of clients, and it was going to be amazing. You're going to help.
00:26:55:09 - 00:26:59:17
Filly
Heaps of people, and everyone was going to like, love what we did.
00:26:59:18 - 00:27:08:13
Filly
And we had that one person sign up very shortly after it broke her contract and cancelled. And I was burnt out. I remember.
00:27:08:15 - 00:27:08:20
Filly
At.
00:27:08:20 - 00:27:19:08
Filly
The end of launch we had put on a free live, I think it was just live through Facebook and Instagram, and every day Chris and I had done it together and by the last sun I'm like, I'm done, Chris, you can do this. Do you.
00:27:19:08 - 00:27:20:01
Filly
Remember that?
00:27:20:03 - 00:27:34:06
Filly
You can do this one by yourself. I'm done. I'm done with this. I was done emotionally, but also physically. I wasn't sleeping and I was so tired. So from that experience, this is before I.
00:27:34:06 - 00:27:35:02
Filly
Have.
00:27:35:04 - 00:27:48:12
Filly
Then went on to do the deep metaphysical inner work. I was absolutely operating out of strategy, like do the things and then I'll feel good about myself and everything will be great.
00:27:48:14 - 00:27:49:13
Filly
And a lot of people.
00:27:49:18 - 00:27:57:00
Filly
Run their lives out of this. So strategy, state story. If I do the things, then I'm going to feel.
00:27:57:00 - 00:27:58:01
Filly
Good.
00:27:58:03 - 00:28:19:07
Filly
And I'm going to feel good about myself. So that flop launched years ago. I was definitely operating out of strategy. First. I had no idea around how to manage my state, and I had no idea around even having stories about myself. I had a lot of stories about myself, but I didn't know how to change them. So I had no idea about who.
00:28:19:07 - 00:28:21:21
Filly
I was, what I was capable of. I was still.
00:28:22:03 - 00:28:43:01
Filly
Trying to hide from the greatest fear I had about myself, and the unconscious story that I was playing out around. Being incapable meant that I had to force the strategy I had to force the state, if it wasn't safe, like it wasn't safe to succeed. And when we didn't succeed.
00:28:43:03 - 00:28:48:16
Filly
It then reinforced the story that I was incapable and weak and no good.
00:28:48:18 - 00:29:04:10
Filly
So since we've been running the launches over the last 18 months, and this is past doing the deep healing work on myself, it has been safe to succeed because I live from a new story. So I now believe that I'm capable and strong.
00:29:04:10 - 00:29:05:18
Filly
And more than enough. And I'm a.
00:29:05:18 - 00:29:06:20
Filly
Ray of sunshine.
00:29:06:20 - 00:29:10:20
Filly
When I pop up onto people's Facebook feeds. When they jump onto our free.
00:29:10:20 - 00:29:13:14
Filly
Webinars, I'm just a ray of sunshine.
00:29:13:15 - 00:29:15:01
Filly
I'm good. I'm honest.
00:29:15:01 - 00:29:44:03
Filly
I have integrity. That's the story. This is the story I now live out of, not just in business or during launch time, but every day. And so then state. So get clear on my story, get clear on who I am. And then I manage my state. And in the context of launch for the state is I want to harness the state of boss and get the things done, but also the later in the coach and the presenter and the motivator.
00:29:44:05 - 00:30:00:15
Filly
So there's a few different states that I step in to, and then the strategy comes. Then it's like, okay, cool, what are all the things I need to tick off? On this launch list that's going to help us get it, create a successful launch. So it's very different from the old way.
00:30:00:17 - 00:30:01:04
Filly
Of.
00:30:01:04 - 00:30:23:03
Filly
Running from strategy first and then state and story is just all messed up anyway. And so every launch I've implemented more strategies and boundaries so that I can take care of myself and my energy. And I thought I would share this because as I said before, when we started doing launch or that that very first time I was burnt out.
00:30:23:05 - 00:30:29:12
Filly
But even when we started doing this launch model 18 months ago.
00:30:29:13 - 00:30:32:10
Filly
Like I was, I was pretty cooked. The first.
00:30:32:10 - 00:30:33:08
Filly
Time.
00:30:33:10 - 00:30:34:09
Chris
00:30:34:11 - 00:30:36:14
Filly
Like I was still operating out of.
00:30:36:14 - 00:30:56:19
Filly
A loving and safe story about myself. But there were boundaries that needed to be in place. There were games that weren't being played, and so I felt like I was in this whirlwind of craziness. And by the end of it, it was almost like, I don't think I can do a launch again, and I think I need to.
00:30:56:19 - 00:30:58:22
Filly
Have a whole three months off before I.
00:30:58:22 - 00:30:59:12
Filly
Even.
00:30:59:12 - 00:30:59:21
Filly
Do.
00:30:59:21 - 00:31:02:15
Filly
Any type of marketing again. I'm just going to disappear.
00:31:02:21 - 00:31:06:04
Filly
And only serve my clients.
00:31:06:06 - 00:31:19:21
Filly
Which is very life gear giving an energy giving for me. Being an introvert, being out on the the other side of like, talking to strangers felt very uncomfortable.
00:31:19:23 - 00:31:21:22
Filly
Sorry. I'm going to go through.
00:31:21:22 - 00:31:45:15
Filly
Some of the things that I've implemented and learnt along the way in the last 18 months, two years as we've been ramping up to this more busier season in our business around launch. So prior preparation and some of these is strategy. Some of these are more kind of like in a connection work. So months in advance I would deviate jobs to our team.
00:31:45:17 - 00:32:01:02
Filly
So we all have our zone of genius. Back in the day, when Chris and I started working in business, we were trying to do each other's jobs all the time. Hey, And there was no clear delegation, and there was no real clear understanding of what.
00:32:01:02 - 00:32:02:23
Filly
We were both really good at.
00:32:03:01 - 00:32:06:10
Filly
And we also have our in as well.
00:32:06:12 - 00:32:29:09
Chris
This is that is a gold nugget for any of you business owners who, business. I was going to say business owners in business. Right. Really hone in on your your zone of genius. You're going to be quicker. You're going to have more fun. You're going to burn out less, if at all. If you work on yourself and not just focus on strategy.
00:32:29:09 - 00:32:52:06
Chris
So, if you can do the stuff that you're genius at, and, and you can get an assistant or staff member to help you with things that, frankly, it's not you. You don't have fun. It's not your genius. And, they're going to be quicker at it. They are going to have fun doing what you get them to do.
00:32:52:08 - 00:32:57:03
Chris
The stuff that you don't like, you know? Like as soon as we honed in on that one thing.
00:32:57:05 - 00:33:01:04
Filly
Yeah. And this can be applied to home and personal life as well.
00:33:01:04 - 00:33:03:02
Filly
So, you know, just like look at.
00:33:03:02 - 00:33:05:06
Filly
All the things you're currently doing in your life.
00:33:05:06 - 00:33:09:14
Filly
Do you, do you like looking after kids again?
00:33:09:19 - 00:33:15:02
Filly
I will say that because some parents deeply love their children and they're great parents, but.
00:33:15:04 - 00:33:16:19
Filly
They don't love.
00:33:16:21 - 00:33:18:05
Filly
Looking after them.
00:33:18:07 - 00:33:26:12
Filly
Or do you love cleaning or cooking? Or gardening or doing the laundry?
00:33:26:14 - 00:33:29:16
Filly
I don't know, taxing the children around this.
00:33:29:18 - 00:34:03:19
Chris
This is okay. Real practical example of that is with Elsie putting Elsie to bed at night. Poppy and I have gelled since day zero like we've always found a way to, to just connect. And our hobbies, exactly the same, except for basketball, and sport. Anyway, so Elsie and I are, I found it harder to connect with Elsie and find what she really loved.
00:34:03:21 - 00:34:19:20
Chris
And anyway, it took a little while to to to get to know my daughter and what she actually really loved. And now we've got a really beautiful evening routine of connection and fun and enjoyment. Weekly daddy daughter dates ish. Weekly ish.
00:34:20:00 - 00:34:21:10
Filly
Yeah, because you and.
00:34:21:10 - 00:34:23:04
Filly
You love what.
00:34:23:04 - 00:34:24:15
Filly
You do together at night time as.
00:34:24:15 - 00:34:24:21
Filly
Well.
00:34:24:21 - 00:34:26:11
Chris
Yeah, but that's okay. It took a.
00:34:26:11 - 00:34:48:08
Filly
While. Yeah. And so yeah, that's the that's the point of this one in terms of application in your life outside of business is like for example, I don't love cleaning. I mean, we've done a whole podcast on cleaning, but there are some things that I don't mind doing, like laundry. Easy peasy. Doing the dishes. Easy peasy.
00:34:48:08 - 00:34:55:12
Filly
Unless I'm at the clinic and then it's outsourced to my family. But I hate with vengeance.
00:34:55:12 - 00:34:57:14
Filly
Cleaning the bathroom.
00:34:57:16 - 00:35:02:02
Filly
And vacuuming and mopping the floors. Actually, I shouldn't say hate. It's just.
00:35:02:04 - 00:35:03:09
Filly
I just don't like. I don't.
00:35:03:09 - 00:35:03:22
Filly
Get into.
00:35:03:22 - 00:35:12:06
Filly
The groove of it. Yeah. And so delegated that kind of cleaning to do the thing I didn't want to do.
00:35:12:08 - 00:35:22:03
Filly
Okay. So other things that I, implemented to help manage my time and energy, so boundaries around time. So again, if we're using the.
00:35:22:03 - 00:35:23:14
Filly
Metaphor, the story.
00:35:23:14 - 00:35:26:10
Filly
Around launch week, and.
00:35:26:10 - 00:35:27:09
Filly
This took a while to.
00:35:27:09 - 00:35:29:10
Filly
Learn, so I need to go I needed.
00:35:29:10 - 00:35:30:16
Filly
To go through multiple.
00:35:30:16 - 00:35:47:21
Filly
Launches to find a sweet spot with boundaries. The first time I thought I put enough boundaries around my time, but it wasn't the case because by the end of launch week, I'm like, wow, I'm really tired. I need to go and hibernate for a bit. So every launch I, I just.
00:35:47:21 - 00:35:49:07
Filly
Reviewed, I reviewed.
00:35:49:07 - 00:35:50:13
Filly
The data and I'm like, okay.
00:35:50:13 - 00:35:50:23
Filly
Cool.
00:35:51:02 - 00:35:56:11
Filly
How do I feel at the end of this launch? I'm still feeling a bit blah.
00:35:56:13 - 00:35:58:14
Filly
Okay. Well, something.
00:35:58:16 - 00:36:02:10
Filly
This something needs to be changed up, and so I just change things up every.
00:36:02:10 - 00:36:03:03
Filly
Launch.
00:36:03:04 - 00:36:06:08
Filly
So for example, like, I close my calendar.
00:36:06:12 - 00:36:07:12
Filly
For.
00:36:07:14 - 00:36:29:05
Filly
Appointments, except for current client input appointments, I always honour and serve our awesome clients inside out. And what do you mean out method. But I close my calendar for any other types of appointments. Two weeks leading up to launch. Being open and then, one month after doors close. That's what I do now and that is the sweet spot.
00:36:29:05 - 00:36:44:08
Filly
This feels really good. Whereas in the past I really just closed my calendar. During the launch week and one week after the launch week. But it wasn't enough time to recruit, recharge, reset, and also onboard all our lovely new clients.
00:36:44:09 - 00:36:46:22
Filly
So question for you around this.
00:36:46:22 - 00:37:13:00
Filly
How can you block out your time in busy seasons? So I spoke to I mentioned earlier, I spoke to clients around this in during Christmas time, and one client was really shocked when I said I gave my six myself six weeks of open space during the launch season. When I started talking about this to her, she thought I was going to say, oh, I just give myself a week to reset, recuperate, recover.
00:37:13:02 - 00:37:13:21
Filly
So she was like.
00:37:13:21 - 00:37:16:23
Filly
Wow, what, six weeks? Oh my gosh. Okay, well, that's.
00:37:16:23 - 00:37:47:01
Filly
Probably why me giving myself a day off to a really busy season isn't quite enough for me to heal from chronic fatigue. Another thing I did was I prioritised self-care during launch week. Now I always like that is one of my highest values is health. And health looks like self-care regularly. But again, when we started doing launch, I let some of that stuff drop off because I was more focussed on like, oh, the To-Do list.
00:37:47:01 - 00:37:51:22
Filly
And like, there's so much that I need to do in, I need to get back to all these people who are inquiring about the.
00:37:51:23 - 00:37:54:15
Filly
Body burnout method, and it will all be okay.
00:37:54:15 - 00:37:57:20
Filly
When the week finishes, and I'll get back into my routine of.
00:37:58:01 - 00:37:58:21
Filly
Healthy meals.
00:37:58:21 - 00:38:07:17
Filly
And lots of water and movement and nature and sleep. Again, when I reviewed the end of the earlier launch.
00:38:07:17 - 00:38:10:12
Filly
Weeks, I realised that that was.
00:38:10:14 - 00:38:18:02
Filly
That was not helpful. I absolutely needed to continue prioritising at least a good, solid.
00:38:18:02 - 00:38:19:03
Filly
Hour.
00:38:19:05 - 00:38:31:19
Filly
Of self-care every day. The last launch that we did, in January, was summer and it was still school holiday. So most days I was actually at the beach for 2 to 3 hours with my kids.
00:38:31:21 - 00:38:33:04
Filly
And far out. I felt.
00:38:33:04 - 00:38:34:12
Filly
Amazing. By the end of that.
00:38:34:12 - 00:38:37:01
Filly
Launch, not only.
00:38:37:03 - 00:38:39:16
Filly
Did I have heaps of energy, but I just felt.
00:38:39:16 - 00:38:41:02
Filly
So grounded.
00:38:41:02 - 00:38:42:09
Filly
And relaxed.
00:38:42:11 - 00:38:43:00
Filly
And also.
00:38:43:00 - 00:39:05:01
Filly
Unattached to the outcome. So again, reflecting back to you, how can you apply this? Well, what are some small things, even those like bare minimum things that will make a big difference for you in terms of self-care. So if you're in a busy season, or if you're like family, I feel like my whole life, every single day, across.
00:39:05:01 - 00:39:05:12
Filly
The whole.
00:39:05:12 - 00:39:09:19
Filly
Space of time is busy and overwhelming and stressful.
00:39:09:21 - 00:39:10:21
Filly
Then it's like, okay, cool.
00:39:10:21 - 00:39:15:22
Filly
What what's some bare minimums? What's some bare minimums of things that you can do.
00:39:16:00 - 00:39:16:14
Filly
Or.
00:39:16:14 - 00:39:20:05
Filly
The time allocated for self. It might be.
00:39:20:07 - 00:39:22:10
Filly
A massage or.
00:39:22:12 - 00:39:25:05
Filly
Putting on a five minute meditation.
00:39:25:07 - 00:39:27:12
Filly
Or just going for a walk, or.
00:39:27:12 - 00:39:30:09
Filly
Sitting on the ground and having a conversation with self.
00:39:30:11 - 00:39:31:15
Filly
You'll get to know what's.
00:39:31:15 - 00:39:52:07
Filly
Going to be needed for you. You might not get it right the first time, but the more that you practice this and then review and then try something different, you will get into a beautiful rhythm with self and what your body and the best part of you needs in order to succeed in life and in health. Okay, mindset.
00:39:52:09 - 00:40:09:07
Filly
Mindset was also a really important piece. So my own personal coaching sessions I needed personally my own personal coaching sessions to stay in the zone and to work through any inner stuff as it came up before, during and after launch.
00:40:09:09 - 00:40:10:17
Filly
00:40:10:19 - 00:40:14:17
Filly
And that might have been like a personal coaching session with myself and my journal.
00:40:14:17 - 00:40:15:00
Filly
Or.
00:40:15:00 - 00:40:19:18
Filly
To actually pay someone else to facilitate that for me.
00:40:19:20 - 00:40:22:17
Filly
Because stuff comes up. So especially if.
00:40:22:17 - 00:40:29:00
Filly
You're in a new level of growth, whether it's like, I don't know, your kids going into high school.
00:40:29:00 - 00:40:30:11
Filly
Or,
00:40:30:12 - 00:40:36:20
Filly
You have a business and, and you're trying new things or you've got like a new level of revenue.
00:40:36:22 - 00:40:38:14
Filly
Or.
00:40:38:16 - 00:40:47:04
Filly
You've just been employed into a new job. So these are all examples of new levels of growth. And often the nervous system will freak out when that happens.
00:40:47:04 - 00:40:51:01
Filly
It's like, No, we haven't done this before.
00:40:51:03 - 00:41:07:23
Filly
And some stuff can come up that needs to be reviewed, whether it's a self-limiting belief or a distressful event from the past that needs to be reviewed and upgraded and cleared. So that was really important for me. I also had some mantras, so it's safe to.
00:41:07:23 - 00:41:09:15
Filly
Be slowly.
00:41:09:17 - 00:41:28:06
Filly
All right. I could have like stayed awake 24 seven during launch week. And they would have and still there would be more things to do. But it's like it's okay, what's the top priority? And it's safe to be slow and to move through this. And if we don't get all the things done, it's totally fine. It's safe. It's safe.
00:41:28:08 - 00:41:36:14
Filly
Another mantra was I'm unattached to the outcome. So what I found in the past, especially in that 2021 example where it was quite.
00:41:36:14 - 00:41:41:05
Filly
Traumatic, was that I was so attached to having so many.
00:41:41:05 - 00:41:45:03
Filly
Clients, sign up and it was going to look like.
00:41:45:03 - 00:41:45:22
Filly
This.
00:41:46:00 - 00:42:13:21
Filly
And therefore when it didn't happen, broken expectations. And I felt gutted and felt hopeless and incapable and weak and not enough. And no one likes me. And it fed all those old beliefs that hadn't been updated and reviewed. Today, in my life and in my business, I'm unattached to the outcome. Even if no one signs up during this launch, I still know I'm awesome.
00:42:13:23 - 00:42:16:11
Filly
Like at the end of the day, that's where it is. Some people might.
00:42:16:11 - 00:42:22:21
Filly
Say, oh yeah, but it's about the money. Like, what if I have a failed launch and then I have no money coming in, and then I can't feed my kids.
00:42:22:22 - 00:42:38:16
Filly
But it's it's always deeper than that. It's always deeper than that. It's always like if there's an a resourceful attachment to the outcome, it's because you need to prove yourself through the outcome. So when I can be unattached to the outcome, regardless.
00:42:38:16 - 00:42:41:05
Filly
Of how little or how many people.
00:42:41:07 - 00:42:49:08
Filly
Sign up during launch week, I still know I'm a phenomenal practitioner. I still know I embody everything that I do.
00:42:49:10 - 00:42:50:02
Filly
I also know.
00:42:50:02 - 00:42:56:16
Filly
I'm incredibly capable so that if it's like that was a flop launch, that's interesting. I don't think it has anything to do with me.
00:42:56:16 - 00:43:02:10
Filly
Is it human like with my worth something? There's something.
00:43:02:10 - 00:43:23:15
Filly
Let's just analyse what's going on there. Is this we missed something or. But I don't know. It was the economic climate. Couple of other mantras. The end outcome is no reflection in my worth as a person, and this one was really important. I show up to serve regardless of whether they become a client or not. And I noticed.
00:43:23:15 - 00:43:25:01
Filly
There was a little bit of.
00:43:25:01 - 00:43:42:09
Filly
Like with the earlier launches when, you know, we would show up and I'd give my all in like give so much value, and then and then the people who are receiving the free content didn't sign off as a client. And I used to, if I'm being very honest, be.
00:43:42:09 - 00:43:42:16
Filly
A bit.
00:43:42:16 - 00:43:43:21
Filly
Miffed by that.
00:43:43:23 - 00:43:50:02
Filly
I'm like, how dare you? Like, I gave all of this to you and you gave me nothing.
00:43:50:04 - 00:43:52:18
Filly
Again, what was underneath that was.
00:43:52:18 - 00:43:53:16
Filly
I need you.
00:43:53:17 - 00:43:54:14
Chris
Codependence.
00:43:54:14 - 00:43:58:08
Filly
What was codependence? I need you to become a client so that I can feel good.
00:43:58:08 - 00:44:15:02
Filly
About myself and know that I am. I am capable and strong and a good enough practitioner. Whereas now it's like, you know what? Like the game is, we put on free, free events. I mean, even this podcast is free and and I'm doing it.
00:44:15:06 - 00:44:28:18
Filly
Yes, there's a marketing strategy, but also just to spread the hope of healing and love and to literally serve you regardless of whether you pay me money or not.
00:44:28:20 - 00:44:51:18
Filly
And so, yeah, that was a mantra. And becoming unattached with that, another one was I'm a ray of sunshine. If you've been in our launches and you've attended, like our free live coaching week, you know, maybe you've had a discovery call with Chris, or you put your name down on the wait list at the end of launch.
00:44:51:18 - 00:45:00:08
Filly
This is a little like behind the scenes from a business point of view. We spend like, a day or two, sometimes even three, going through the list.
00:45:00:08 - 00:45:01:11
Filly
Of people who.
00:45:01:12 - 00:45:14:20
Filly
Have expressed interest. And I'll personally send you a video message. We haven't done that with all launches that some of the launches we have. And when I first started doing it, I just noticed some like ickiness around it. I was.
00:45:14:20 - 00:45:16:07
Filly
Just like, oh, I feel like.
00:45:16:07 - 00:45:19:01
Filly
I'm invading this person's private space and like.
00:45:19:01 - 00:45:24:10
Filly
Oh, oh, what? What are they going to think? And then I did some.
00:45:24:10 - 00:45:36:18
Filly
Clearing work around that. So there was some stuff around, less than and it was all connected to my older sister. It was crazy. Crazy how things from the past can show up unexpected in the present, even if that.
00:45:37:00 - 00:45:39:20
Filly
Person who was part of the.
00:45:39:20 - 00:45:42:12
Filly
Creation or the meaning making that I made.
00:45:42:14 - 00:45:44:02
Filly
Wasn't even part of this.
00:45:44:02 - 00:46:00:20
Filly
Launch. So it was less than. And then I did some beautiful clearing work around that and some inner child healing and and the flip of the belief from less than was. I'm a ray of sunshine and so when I started doing the video messages.
00:46:00:20 - 00:46:05:05
Filly
I'm like, far out. These people is so lucky to.
00:46:05:05 - 00:46:07:00
Filly
Get my face in their.
00:46:07:00 - 00:46:08:00
Filly
Inbox.
00:46:08:02 - 00:46:14:16
Filly
Talking personally to them, saying their name because I'm a ray of sunshine.
00:46:14:18 - 00:46:15:16
Filly
I don't care.
00:46:15:16 - 00:46:31:02
Filly
Like if if you thought that or not. But from my perspective, that was the energy that I was putting out. And and it was lovely and it was enjoyable and it was wonderful and it wasn't fee based and it wasn't scarcity. It was literally like, I am here to serve.
00:46:31:02 - 00:46:31:17
Filly
You.
00:46:31:19 - 00:46:38:12
Filly
And I'm here to give you some sunshine today. Do you have any of your own little mantras during.
00:46:38:12 - 00:46:40:10
Filly
Launch or.
00:46:40:12 - 00:46:59:06
Chris
Minds? Minds? Almost entirely always the same. It's I am lovable, but not everyone loves me. And that's okay. Most people don't know me. In fact, most people in the world don't even know who I am. And one day my grandkids grandkids probably won't even know my name.
00:46:59:08 - 00:47:00:03
Filly
00:47:00:05 - 00:47:26:01
Chris
And that really hits me hard. Now, that might not hit you hard. But that's really resourceful for me in a non victim sort of way. That's my get out of jail card. I used to have this opinion of myself. I'm not lovable. And that that speaks to me. Like what? I just said that. Yeah.
00:47:26:02 - 00:47:53:09
Chris
And in the moment, in the heat of the. In the heat of the battle, you know, when when something just blindsides me. Well, I can feel it in my body. And instead of running away or leaning out, I can lean into that and stand there, feel it. And without any urgency to run away or hide, I can I can just just notice and observe.
00:47:53:09 - 00:48:21:04
Chris
Be the observer. The witness, not the not the judge of this means something about me. Actually probably means more about them than it does you. I don't know if that makes sense to anybody else that that's that's my mindset. Mindset mantra. I use that every, I wouldn't say every day, but every time I, I get into a situation where I, it would have brought me undone in the past.
00:48:21:06 - 00:48:25:12
Chris
It's just a gentle reminder. It's like, hey, dude, she'll be right, mate.
00:48:25:17 - 00:48:28:01
Filly
Yeah, I like that. One of the.
00:48:28:01 - 00:48:31:10
Filly
Piece around the mindset was,
00:48:31:12 - 00:48:33:03
Filly
Have fun with trolls.
00:48:33:05 - 00:48:37:01
Filly
So we run ads, excellent Instagram ads.
00:48:37:03 - 00:48:40:01
Filly
And far out. There's a lot of trolls.
00:48:40:01 - 00:48:41:07
Filly
That come out when you talk about.
00:48:41:07 - 00:48:43:07
Filly
Food and a lot of.
00:48:43:07 - 00:48:44:04
Filly
Opinions around.
00:48:44:04 - 00:48:45:00
Filly
Food.
00:48:45:02 - 00:49:03:13
Filly
And there was one particular you might have even seen it, like if you're on Facebook or Instagram and you've had ads pop up, those one where I'm eating cheese and I'm like, yeah, I'm so excited I can eat cheese and chocolate again. And I'm not getting, histamine intolerance from it and heartburn and acne.
00:49:03:13 - 00:49:08:16
Filly
It's so cool. And I did it through our ending body burn up method.
00:49:08:18 - 00:49:13:09
Filly
And read a bit more about it in the caption. I had quite a few trolls say.
00:49:13:10 - 00:49:16:15
Filly
How dare you? This is disgusting.
00:49:16:15 - 00:49:16:22
Filly
There were a.
00:49:16:22 - 00:49:23:20
Filly
Lot of swear words as well. This is, this is. You can't. Who do you think you are telling people to eat?
00:49:23:22 - 00:49:25:13
Filly
Crap. Insert swear.
00:49:25:13 - 00:49:27:23
Filly
Word. You have no.
00:49:27:23 - 00:49:28:11
Filly
Right.
00:49:28:11 - 00:49:34:09
Filly
You have no expertise. You didn't even know what you're talking about. And I'm like, okay.
00:49:34:11 - 00:49:37:06
Filly
And the very first, comment that I got, I did.
00:49:37:06 - 00:49:38:08
Filly
Feel.
00:49:38:10 - 00:49:40:08
Filly
A flat, flat tire around it.
00:49:40:10 - 00:49:41:16
Filly
I was just like, oh my gosh.
00:49:41:18 - 00:50:02:22
Filly
Like, maybe, maybe I need to dial it down. Maybe I, you know, maybe I shouldn't actually shed that this is a possibility in reality. Maybe I need to, you know, just say only eating healthy foods is, like, the right thing to do. And then again, did some work around that. The fair or the second launch when that started happening.
00:50:03:00 - 00:50:10:02
Filly
And then I've just interestingly, with curiosity, noticed my reaction as more troll comments have come.
00:50:10:02 - 00:50:11:10
Filly
Forth over the.
00:50:11:10 - 00:50:12:09
Filly
Last 18.
00:50:12:09 - 00:50:13:04
Filly
Months.
00:50:13:06 - 00:50:18:17
Filly
And and I see it now as far out, we're doing something right.
00:50:18:18 - 00:50:20:10
Filly
I love it like, I love.
00:50:20:10 - 00:50:27:07
Filly
It when someone hates my opinion or hates the way that we practice functional medicine or.
00:50:27:07 - 00:50:33:14
Filly
Health. Like hell yeah. You're not our people. But also.
00:50:33:16 - 00:50:38:20
Filly
There are people who are desperately wanting to have freedom and abundance.
00:50:38:22 - 00:50:39:04
Filly
With.
00:50:39:04 - 00:51:08:02
Filly
Their health and their life and not be stuck in a restrictive prison. And they're the people that I don't know, like we would have had maybe 500 comments on that ad. And the majority of them were saying, yes, give that to me, please. Okay. So again, a little reflection for you. And maybe some of the mantras, refrains that Chris and I shared.
00:51:08:02 - 00:51:18:10
Filly
You're like, oh yes, I'm going to use that in this aspect of my life. But are there any other ones, any other mantras? Reframes practices that could help.
00:51:18:10 - 00:51:19:11
Filly
You.
00:51:19:12 - 00:51:27:16
Filly
In more challenging times, whether it's a busy time or a more confronting or triggering time? And.
00:51:27:16 - 00:51:28:14
Filly
Also, who could you.
00:51:28:14 - 00:51:32:15
Filly
Reach out for support? So I mentioned to me that I personally.
00:51:32:17 - 00:51:37:18
Filly
Hire someone, a coach, to help me because.
00:51:37:18 - 00:51:55:05
Filly
I know I will get through my own blind spots a lot faster when someone can shine a light on mine. So if you're feeling like you're stuck, and not moving forward with your health, with your healing, you can you reach out to for support?
00:51:55:07 - 00:51:56:17
Filly
Okay.
00:51:56:19 - 00:51:59:01
Filly
Couple a few other.
00:51:59:03 - 00:52:01:09
Filly
Tidbits around.
00:52:01:11 - 00:52:02:23
Filly
What has been helpful for.
00:52:03:02 - 00:52:08:02
Filly
Me in managing my time and in my energy during the busy launch season.
00:52:08:04 - 00:52:08:13
Filly
So the.
00:52:08:13 - 00:52:12:10
Filly
Game, I mean, we've had other podcasts and if you're a client.
00:52:12:10 - 00:52:14:02
Filly
You will would have.
00:52:14:02 - 00:52:28:17
Filly
Heard us use this language. Be intentional around the game you're playing in any aspect of your life. And so by game, this isn't to be manipulative or tricky. A game is purely like, what does it look like to win?
00:52:28:22 - 00:52:29:20
Filly
Well, what are the rules.
00:52:29:20 - 00:52:31:10
Filly
To win the game?
00:52:31:12 - 00:52:32:13
Filly
What are the consequences.
00:52:32:13 - 00:52:32:23
Filly
If you.
00:52:32:23 - 00:52:36:16
Filly
Don't play the rules? So for launch, I.
00:52:36:16 - 00:52:46:22
Filly
Realised and this was, this took a few launches to realise that I wasn't intentionally playing the launch game. I chose it because our business coach, Tina.
00:52:46:22 - 00:52:47:15
Filly
Was.
00:52:47:17 - 00:52:52:12
Filly
Like, I love this. This is great. You get success with it. And I'm like, okay, yeah, this sounds good.
00:52:52:12 - 00:52:54:00
Filly
Let's give it a go.
00:52:54:02 - 00:52:59:12
Filly
And so I was playing the game from a strategic point of view, but I wasn't intentionally.
00:52:59:13 - 00:53:00:06
Filly
It was almost like.
00:53:00:06 - 00:53:02:01
Filly
I was fighting against the game.
00:53:02:03 - 00:53:02:19
Filly
It was almost.
00:53:02:19 - 00:53:10:12
Filly
Like at the end of launch. So the earlier launch is when I felt burnt out, kind of like very similar to giving birth.
00:53:10:14 - 00:53:13:07
Filly
It's like, oh my gosh, that was the hardest.
00:53:13:07 - 00:53:25:12
Filly
Thing ever and I never want to do it again. Now with us, the launch is like the doors open to our ending every four months. So I didn't have the nice like.
00:53:25:12 - 00:53:26:14
Filly
One or 2 or 3.
00:53:26:14 - 00:53:28:10
Filly
Years to recover from birth. Before I.
00:53:28:10 - 00:53:29:20
Filly
Say yes, please, let's do it.
00:53:29:20 - 00:53:42:12
Filly
Again. And so I was on Resourcefully, fighting against leaning into playing the launch game. And when I realised this consciously, I'm like, oh, that's why it's hard.
00:53:42:14 - 00:53:46:08
Filly
Because I'm fighting against it, even though I'm choosing to do it.
00:53:46:10 - 00:53:48:03
Filly
So then I'm like, okay.
00:53:48:05 - 00:53:48:11
Filly
I'm.
00:53:48:11 - 00:53:52:03
Filly
Going to intentionally play this game and embrace.
00:53:52:03 - 00:53:55:09
Filly
The roller coaster of launch. The ebbs in the.
00:53:55:09 - 00:54:13:05
Filly
Flows, the uncertainties, the extra workload, the extra things that need to be delegated. I'm going to intentionally play the roller coaster game of launch. And I wanted to play the game because the results are worth it.
00:54:13:07 - 00:54:13:23
Filly
Not just.
00:54:13:23 - 00:54:36:20
Filly
In terms of bringing in that beautiful new souls into our ending Body burnout method, but also in the off season. So when the doors are closed, I really love the quietness of off season where, you know, we're still doing marketing like this and podcasts and social media, but most of my energy is spent serving, our clients and helping them get really great results.
00:54:36:20 - 00:54:41:10
Filly
So that was also the game I was playing. I'm like, okay, a bit more intensity with.
00:54:41:10 - 00:54:42:01
Filly
Marketing.
00:54:42:06 - 00:54:59:07
Filly
For a short period of time, and then I can retreat back into serving our clients. So be intentional with the game. And again, there might be an area in your life, whether it's health, healing, business, parenting that you like.
00:54:59:09 - 00:55:01:11
Filly
This game feels exhausting.
00:55:01:16 - 00:55:02:16
Filly
Will I just start.
00:55:02:16 - 00:55:03:02
Filly
Asking.
00:55:03:02 - 00:55:10:13
Filly
Like, do you want to play it? The answer might be yes. And it's like, okay, cool, stop resisting it to surrendering to it.
00:55:10:18 - 00:55:13:00
Filly
Just play the game wholeheartedly.
00:55:13:02 - 00:55:29:03
Filly
The answer also might be no. It's like, you know what? No, I don't like playing this game. I'm going to choose a different game. Okay. Our kids, were also an important part of launch or prepping our kids around launch.
00:55:29:09 - 00:55:30:11
Filly
Sorry.
00:55:30:12 - 00:55:57:06
Filly
Leading up to launch, I would prep our children and say, there's going to be less time with us. Mom and dad are going to be busier than usual this week. It doesn't mean we don't love you. So really just, you know, feeding and seeding that into their brains so that even if or when there was less time with them or they had less time with us, it wasn't because we didn't love them.
00:55:57:07 - 00:56:12:01
Filly
And it was only for a short period of time. And I was also I had to get okay with having the house trashed with my kids eating whatever they wanted to, and also with way more tech time. And this was part of the game as well. So it's like, all right, if we're going to juggle.
00:56:12:01 - 00:56:12:13
Filly
This.
00:56:12:13 - 00:56:26:08
Filly
Especially in January when the kids were still on holidays, this is also part of the game. I'm going to be okay with things being messy and them eating whatever they want from the cupboard and being on Xbox or TV.
00:56:26:10 - 00:56:51:05
Chris
So therefore like, to take responsibility for this, we would have to fill the cupboard with good stuff or have pre conversations, have post conversations, have an abundance of love and connection pre and post all this sort of stuff like it's yeah, if we want to play the game we want to win the things are going to have to be a little bit different.
00:56:51:05 - 00:56:56:23
Chris
We can't just like. Not change other important things.
00:56:56:23 - 00:57:09:06
Filly
Yeah. I mean that's the last point to which I'll get to where we've always scheduled in a holiday away from home with our kids post-launch. But I just wanted to, Chris said, make sure that the cupboard is filled with good.
00:57:09:06 - 00:57:10:21
Filly
Things like I.
00:57:10:21 - 00:57:22:12
Filly
Choose. I chose choose better things. But if I'm like, if I'm going to expect my nine and my 12 year old to fend for themselves, it's going to be easy food as well.
00:57:22:12 - 00:57:24:03
Filly
So there was a lot more.
00:57:24:03 - 00:57:45:17
Filly
Convenience food in the cupboards, but I knew that at least they're fed. They're not starving. It's not perfect. I'm okay with this. And then the last point. So yeah, we intentionally scheduling a holiday away with kids post-launch. And that has looked different every launch. Like just recently in January, we went away, I think for five.
00:57:45:17 - 00:57:47:01
Filly
Or six days to.
00:57:47:05 - 00:58:00:01
Filly
The east coast of Tasmania. We got an Airbnb. We spent lots of time at the beach and together, and it was wonderful. Last year we did a trip to Fiji post-launch and that was really awesome. But the point of that.
00:58:00:01 - 00:58:01:05
Filly
Is to, again.
00:58:01:05 - 00:58:23:16
Filly
Kind of like rest and recharge for Chris and I, but also to make sure that our kids, loved up and we've reconnected, and also disconnect from technology as well. So let's get out in nature and do some fun things. And so that's really important for, I think, my self-care, but also for our family connection. And surprisingly.
00:58:23:16 - 00:58:24:08
Filly
Enough.
00:58:24:10 - 00:58:30:01
Filly
It gets my creative juices from a business perspective flowing again. It's almost like, oh.
00:58:30:03 - 00:58:38:06
Filly
I've got some great ideas for next lunch. Or oh, I can't wait to start developing some new workshops for our clients inside our ending. What he out method?
00:58:38:08 - 00:58:50:11
Filly
And I really don't think that that would happen if we stayed home and just got straight back into work again. Okay, anything to add?
00:58:50:13 - 00:59:24:16
Chris
Yeah, I, I love the word game. The word game means a little bit different to me than it does to to some people that I talk to. I think there's a connotation around, manipulation. If you've played sport, I think you might see it very similar to me. It's where where games are fun. It's really enjoyable to tussle and to play to to, to enjoy, working for something where there's resistance like, this is real.
00:59:24:16 - 00:59:54:09
Chris
It's really fun. And I think this is a masculine concept. So sometimes, if you're more in that feminine energy, it might not resonate 100% with you. But but games are fun. And so if you can allow the allow your life to come into your into your heart and just enjoy, enjoy the fun of striving for something and working through challenge like it's this is a cool thing.
00:59:54:11 - 00:59:58:17
Filly
Awesome. Okay, so,
00:59:58:19 - 01:00:01:16
Filly
Just to wrap up this episode.
01:00:01:16 - 01:00:10:16
Filly
If you want to join our ending, what do you been out there talking about? Launches. We do have a launch coming.
01:00:10:16 - 01:00:32:11
Filly
Up in May. Gee, what's the exact date? I think it's like the 19th. If May's. When launch week starts with it, our doors will be open again in May. So I'll pop in the shownotes. The link to join the waitlist. If you join the waitlist, there's a couple of, benefits to that one. You'll be the first to know, and you can jump on and secure a spot.
01:00:32:13 - 01:00:54:12
Filly
So our program isn't just a course, it isn't just group coaching. We include one on one, consults, coaching sessions, unlimited email support, one on one in our program. So there are only limited spaces. So if you're on the waitlist, you get first dibs. And also you can get access to exclusive waitlist bonuses that evaluated over $500.
01:00:54:12 - 01:00:57:06
Filly
So it's very worth popping your name on the waitlist.
01:00:57:08 - 01:01:00:03
Filly
And also to if you're.
01:01:00:05 - 01:01:05:08
Filly
You have an online business and you kind of like, oh, I kind of liked what you were talking about from a business strategy.
01:01:05:08 - 01:01:08:00
Filly
Point of view.
01:01:08:02 - 01:01:11:05
Filly
Tina Tower is a business coach. She's awesome.
01:01:11:10 - 01:01:12:11
Filly
Her doors are.
01:01:12:11 - 01:01:22:12
Filly
Opening in March. For her empire builder. There are a couple of males in there, too. My husband and Dave.
01:01:22:14 - 01:01:25:15
Chris
We have a good all masculine chinwag over in the corner when we.
01:01:25:15 - 01:01:30:16
Filly
Go to live events like Chris and Dave. But you guys love chatting to the women as well.
01:01:30:17 - 01:01:40:14
Chris
We're. Yeah, Dave and I love chatting to anybody. I'm sure, I'm sure. Dave, if you're listening to this, you'd be like nodding your head. Yep. Oh, come, come have a chat to us.
01:01:40:16 - 01:01:41:12
Filly
Yes. I'll pop a.
01:01:41:12 - 01:01:47:21
Filly
Link in to hit Empire Builder as well, if you are curious to find out more about that. All right. Thank you so.
01:01:47:21 - 01:01:50:04
Filly
Much for listening.
01:01:50:06 - 01:01:55:19
Chris
Have the best day ever.
01:01:55:21 - 01:01:58:07
Filly
Thank you so much for listening. We so.
01:01:58:07 - 01:01:59:00
Filly
Appreciate.
01:01:59:00 - 01:02:03:01
Filly
You. If you'd like to give us extra smiles, drop us a review and.
01:02:03:01 - 01:02:05:23
Filly
Spread the love by sharing this episode.
01:02:06:01 - 01:02:32:00
Chris
You can also write your own state of burnout and the root cause contributors by taking our Ending Body Burnout assessment on our website. And if you're interested in learning about that group or one on one ending Body burnout programs, shoot us a DM via Instagram or Facebook. Have the best day ever.
01:02:32:02 - 01:02:32:14
Chris
For.
